FISHLOOK
This project involved creating an entire branding package for a fresh seafood supermarket, from the initial logo design to the final branding motion work. My goal was to build a visual identity that effectively conveyed freshness, quality, and sustainability, key values for any seafood brand.
I started with designing a unique and memorable logo that represents both the freshness of the products and the essence of the ocean. The design incorporated elements that evoke cleanliness, trust, and a connection to the sea, which are essential qualities when it comes to seafood.
To bring everything together, I developed a motion branding piece that ties all the visual elements and messaging into a cohesive and engaging narrative. This motion work blends the logo, colors, and fresh selling points into a dynamic visual experience, making the brand memorable and eye-catching across various platforms.





